I use Google Analytics to improve your experience at Sew Appealing. Etsy makes it possible for sellers to use Google Analytics to record and analyze data: on our visitors, where they came from, and their digital behavior in our store. All of those reports are "anonymized and aggregate," which means they follow groups of shoppers anonymously--they do not (and cannot) reveal to me any personally identifiable information about you.

Etsy lets you and other shoppers manage your privacy and opt-out of tracking cookies. Read about it here in Etsy's main Privacy Policy: https://www.etsy.com/legal/cookies-and-tracking-technologies

Along with the standard operations in Google Analytics, I use their "Advertising Reporting Features." This gives me anonymized, aggregate reports that include data from any Google advertising cookies that are hanging out in your browser. Again, I cannot access personally identifiable information at any time through these reports.

This information helps me to understand my visitors better as a whole, and to improve the products I offer you, and to keep my shop competitive. Data is stored indefinitely, to help me compare traffic from one year to the next.

You can manage your Google Ad Settings and opt-out from this service here: www.google.com/settings/ads/

INFORMATION I RECEIVE AND RETAIN:
When you order from me, I do receive your contact information (such as your name, email address, postal address, payment information, and product details). You may also choose to provide me with additional personal details (for example, for a custom order) if you contact me directly or use a "message to seller" at checkout.

I keep your address only long enough to ship your package through the United States Postal Service (USPS). I keep a record of your name only to track which item you were sent, in the unlikely event of a product recall. I do not retain email or postal addresses from Etsy customers for marketing, unless you give me permission to do so.

The information you provide me is shared only with Etsy, the shipping carrier (usually USPS), and PayPal (if used for checkout and/or shipping labels) only as absolutely necessary. The records of your transaction only remain accessible to me through Etsy; I do not download or store this information in any form, except as indicated above.

To comply with laws, I may collect, use, retain, and share your information ONLY if I have a good faith belief that it is reasonably necessary to: (a) respond to legal process or to government requests; (b) enforce my agreements, terms and policies; (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of my customers, or others.

I retain your personal information only for as long as necessary to provide you with my services and as described above in my Privacy Policy. However, I may also be required to retain this information to comply with my legal and regulatory obligations (such as product recalls), to resolve disputes, and to enforce my agreements. I generally keep your data for 7 years.

YOUR RIGHTS:
If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. While some of these rights apply generally, certain rights apply only in certain limited cases. I describe these rights below:

Access. You may have the right to access and receive a copy of the personal information I hold about you by contacting me using the contact information below.

Change, restrict, delete. You may also have rights to change, restrict my use of, or delete your personal information. Absent exceptional circumstances (like where I am required to store data for legal reasons) I will generally delete your personal information upon request.

Object. You can object to (i) my processing of some of your information based on my legitimate interests and (ii) receiving marketing messages from me after providing your express consent to receive them. In such cases, I will delete your personal information unless I have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.

Complain. If you reside in the EU and wish to raise a concern about my use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.